![]() ![]() Members of the consuming class have sufficient income to pay for necessities such as food, shelter, and clothing, as well as discretionary goods and services. Consumption growth will likely be driven more by movement within the consuming class-those who spend more than $11 a day in purchasing power parity (PPP) terms 1 As incomes rise across Asia, more consumers will reach the highest tiers of the income pyramid. ![]() ![]() New research from the McKinsey Global Institute (MGI) identifies the large potential for consumption growth in Asia and patterns of growth affecting companies serving Asian consumers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |